2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
Thursday, April 23, 2015
Blog Assignment #6
1) Convergence culture is when different media are grouped together to form only one. Miss Bailey provides us four Jenkin's element affecting the spread of media: social, industrial, cultural, and technological. The example of the "Survivor" show completely fits this concept. First,the industrial part: creators sells derivatives to fans who are willing to spend money to be more part of the show. Second, the social segment: fans discuss latest show on social networks (Twitter, Facebook, ...) and give their opinion.. Third, the cultural part: fans feel part of a culture, a group of fan. And lastly, the technological part: fans uses their laptop, phone or tablet to watch the show or to comment about it.
2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
Subscribe to:
Post Comments (Atom)
Survivor is a great example! It's all about the money with these corporations that create shows such as this one. The utilize Twitter, Facebook, etc. to let viewers socialize and discuss what happened on the show, which draws excitement. It creates a culture for the show that hypes up a fan base.
ReplyDeleteI really liked you're example of creative engagement! That's so cool that the restaurant owner is so open to changes to the menu and other ideas. That's what brings him more business! Because he's giving the people of Paris what they want.
If people didn't have a creative influence over technological advances or advancement of anything, nothing would change. The consumer has a lot of power and say over what is created/improved. Basically because if there's no demand for something, there's no profit in it; there's no reason to change or create something new.
ReplyDeleteIf people didn't have a creative influence over technological advances or advancement of anything, nothing would change. The consumer has a lot of power and say over what is created/improved. Basically because if there's no demand for something, there's no profit in it; there's no reason to change or create something new.
ReplyDeleteThis is a great explanation of how it works. Creative engagement really encourages the other parts of creative culture. Allowing fans to be a part of the show encourages them to talk about the show more and become a part of the larger fan base.
ReplyDelete