A good example of the "Long Tail" concept could be Amazon. Indeed, this website is probably the most famous and successful among the websites also using this business model. The perfect utilization of the theory permitted them to have many advantages compared to websites with the same purpose. Amazon's offers consist of providing numerous multimedia items (such as cd, dvd, video games, books, ebooks,...) of every possible genre. The Long Tail theory works when Amazon's most revenues come from not well known items and not their top selling items. The website earn way more money by selling few hundreds copies of an unknown country artists compared to thousand copies of a Luke Bryan's latest album.
If I have to put myself in one of these 6 online consuming segments, I believe that I would chose the simplifier category. Indeed, when I am on the internet, I like when websites are clear, understandable, simple. I like when it is easy to do what you are trying to achieve. I get pissed off whenever you have to open 5 pages, answers questions, give your email, watch a commercial, to reach the page you are trying to reach. For example, I do appreciate a website like Ebay for its simplicity and clarity. Indeed, when you find the item you want, all you have to do is to buy it and that's it. You do have to do useless things to get what you want. This is why I would put my self in the simplifier category.
Amazon is a good example of long tail, because there isn't really a limit to the things you can find or buy. Pretty much anything you want is on Amazon. I feel like more of a bargainer, but I agree with needing things simple. I'll shop around for a bit, but if it takes forever, I'll usually say screw it and not buy anything or just go back to the first place I found something.
ReplyDeleteI like amazon but I think it is not that easy to navigate on their website because they have way too much stuffs. And sometimes i'm looking for a certain kind of article (without knowing its name) but I don't know where to find it because the website is too big even when I know its part of the long tail Theory.
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