2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
Thursday, April 23, 2015
Blog Assignment #6
1) Convergence culture is when different media are grouped together to form only one. Miss Bailey provides us four Jenkin's element affecting the spread of media: social, industrial, cultural, and technological. The example of the "Survivor" show completely fits this concept. First,the industrial part: creators sells derivatives to fans who are willing to spend money to be more part of the show. Second, the social segment: fans discuss latest show on social networks (Twitter, Facebook, ...) and give their opinion.. Third, the cultural part: fans feel part of a culture, a group of fan. And lastly, the technological part: fans uses their laptop, phone or tablet to watch the show or to comment about it.
2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
Tuesday, April 21, 2015
Blog Assignment #5
A good example of the "Long Tail" concept could be Amazon. Indeed, this website is probably the most famous and successful among the websites also using this business model. The perfect utilization of the theory permitted them to have many advantages compared to websites with the same purpose. Amazon's offers consist of providing numerous multimedia items (such as cd, dvd, video games, books, ebooks,...) of every possible genre. The Long Tail theory works when Amazon's most revenues come from not well known items and not their top selling items. The website earn way more money by selling few hundreds copies of an unknown country artists compared to thousand copies of a Luke Bryan's latest album.
If I have to put myself in one of these 6 online consuming segments, I believe that I would chose the simplifier category. Indeed, when I am on the internet, I like when websites are clear, understandable, simple. I like when it is easy to do what you are trying to achieve. I get pissed off whenever you have to open 5 pages, answers questions, give your email, watch a commercial, to reach the page you are trying to reach. For example, I do appreciate a website like Ebay for its simplicity and clarity. Indeed, when you find the item you want, all you have to do is to buy it and that's it. You do have to do useless things to get what you want. This is why I would put my self in the simplifier category.
If I have to put myself in one of these 6 online consuming segments, I believe that I would chose the simplifier category. Indeed, when I am on the internet, I like when websites are clear, understandable, simple. I like when it is easy to do what you are trying to achieve. I get pissed off whenever you have to open 5 pages, answers questions, give your email, watch a commercial, to reach the page you are trying to reach. For example, I do appreciate a website like Ebay for its simplicity and clarity. Indeed, when you find the item you want, all you have to do is to buy it and that's it. You do have to do useless things to get what you want. This is why I would put my self in the simplifier category.
Thursday, April 9, 2015
Blog Assignment #4
It became obvious that with time, we have less and less privacy on the Internet. Today, it is very easy to find some personal information about someone: you only have to enter his name on google and click on the pages that pop up. Even if we are aware of this dangerous change, we keep putting personal information on our social network. As this article mention, nowadays, internet users want to be able to know why we need to provide these personal information and how they are used. I am one of these users. Something has to be changed in the way our information are used. We have absolutely no clue on how and where our personal information go when we sign up on a website... Also the article :'Privacy-Enhanced Personalization' makes us understand that, our information are not only used in order to provide us "personalized ads" but are also used in some goals we are not aware of (I imagine things like spying or surveillance). It should increase our alertness.
After reading the article, a question came to my mind. We all know that the privacy guidelines are, most of the times, very long and unclear and that basically no one take the time to read it because of its complexity. Why are we not creating a law that would force the website to give us shorter and more explicit privacy guidelines, so we could at least be aware of what are our rights of privacy on this specific website? I think it would already be a great step forward in our quest to have more knowledge on what is done with our personal information.
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