2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
Thursday, April 23, 2015
Blog Assignment #6
1) Convergence culture is when different media are grouped together to form only one. Miss Bailey provides us four Jenkin's element affecting the spread of media: social, industrial, cultural, and technological. The example of the "Survivor" show completely fits this concept. First,the industrial part: creators sells derivatives to fans who are willing to spend money to be more part of the show. Second, the social segment: fans discuss latest show on social networks (Twitter, Facebook, ...) and give their opinion.. Third, the cultural part: fans feel part of a culture, a group of fan. And lastly, the technological part: fans uses their laptop, phone or tablet to watch the show or to comment about it.
2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
2) From what I understood, creative engagement is letting people participate in the process of creation. These people are the consumers so they should have the right to have an important role in the process. Companies should use this technic, I believe it would be be very benefice for their image and their sell rates. I know a restaurant back in Paris where whenever you go eat there, the owner pass you a sheet where you can write down some propositions, some stuff you would like to be changed, created, or ameliorate. It is very efficient and it makes the consumer feel important and listened.
Tuesday, April 21, 2015
Blog Assignment #5
A good example of the "Long Tail" concept could be Amazon. Indeed, this website is probably the most famous and successful among the websites also using this business model. The perfect utilization of the theory permitted them to have many advantages compared to websites with the same purpose. Amazon's offers consist of providing numerous multimedia items (such as cd, dvd, video games, books, ebooks,...) of every possible genre. The Long Tail theory works when Amazon's most revenues come from not well known items and not their top selling items. The website earn way more money by selling few hundreds copies of an unknown country artists compared to thousand copies of a Luke Bryan's latest album.
If I have to put myself in one of these 6 online consuming segments, I believe that I would chose the simplifier category. Indeed, when I am on the internet, I like when websites are clear, understandable, simple. I like when it is easy to do what you are trying to achieve. I get pissed off whenever you have to open 5 pages, answers questions, give your email, watch a commercial, to reach the page you are trying to reach. For example, I do appreciate a website like Ebay for its simplicity and clarity. Indeed, when you find the item you want, all you have to do is to buy it and that's it. You do have to do useless things to get what you want. This is why I would put my self in the simplifier category.
If I have to put myself in one of these 6 online consuming segments, I believe that I would chose the simplifier category. Indeed, when I am on the internet, I like when websites are clear, understandable, simple. I like when it is easy to do what you are trying to achieve. I get pissed off whenever you have to open 5 pages, answers questions, give your email, watch a commercial, to reach the page you are trying to reach. For example, I do appreciate a website like Ebay for its simplicity and clarity. Indeed, when you find the item you want, all you have to do is to buy it and that's it. You do have to do useless things to get what you want. This is why I would put my self in the simplifier category.
Thursday, April 9, 2015
Blog Assignment #4
It became obvious that with time, we have less and less privacy on the Internet. Today, it is very easy to find some personal information about someone: you only have to enter his name on google and click on the pages that pop up. Even if we are aware of this dangerous change, we keep putting personal information on our social network. As this article mention, nowadays, internet users want to be able to know why we need to provide these personal information and how they are used. I am one of these users. Something has to be changed in the way our information are used. We have absolutely no clue on how and where our personal information go when we sign up on a website... Also the article :'Privacy-Enhanced Personalization' makes us understand that, our information are not only used in order to provide us "personalized ads" but are also used in some goals we are not aware of (I imagine things like spying or surveillance). It should increase our alertness.
After reading the article, a question came to my mind. We all know that the privacy guidelines are, most of the times, very long and unclear and that basically no one take the time to read it because of its complexity. Why are we not creating a law that would force the website to give us shorter and more explicit privacy guidelines, so we could at least be aware of what are our rights of privacy on this specific website? I think it would already be a great step forward in our quest to have more knowledge on what is done with our personal information.
Thursday, March 12, 2015
Blog Assignment #3
4 Technology Trends Disrupting How We Communicate: http://www.forbes.com/sites/danielnewman/2014/05/13/4-technology-trends-disrupting-how-we-communicate/
This article comes from the Forbes' website that summarize the four main new technology we use to communicate. This is a very interesting article that I recommend you guys to read. Indeed, the writer, , is very knowledgeable about the digital world and the new ways to communicate. He is the Founder of "Broadsuite", a specialty marketing firm that helps companies to be found, seen and heard in our digital world.
This article is related to our class main topic because it explains that our commutation methods have changed. Also because it depicts the communication methods that we are keen to use in a close future.
This article is related to our class main topic because it explains that our commutation methods have changed. Also because it depicts the communication methods that we are keen to use in a close future.
Wednesday, February 25, 2015
Blog Assignment #2
With which one of the network laws do you most agree? Why?
I law I most agree with is the Reed's Law. Indeed, a member is linked to to a network as whole. But also to many significant subsets. These subsets add value to the individual and to the network itself. Including subsets in the calculation of the value of the network, the value increases more rapidly than if we were only considering the nodes.
This law is particularly efficient to networks where individuals, communities and groups are considered. It permits us to realize how the Web 2.0 has a social dynamic. For example, Facebook can be considered part of the Reed's Law.
How you think people might get their information five years from now?
I think that 5 years from now, the way we get information will have totally changed. When I take a look at the history of technology and see the way it changes our access to information in such a short amount of time, it makes me believe that it will keep changing more and more quickly. As an example, 5 years ago, my access to information was way different. In order to get informed, I used to watch the news on TV and sometimes read some newspapers about a specific topic. My phone's (yes, at that time I did not have a smartphone) utility was only to call, text, sometimes play games when I was bored. But at that time I never used the internet with my phone to get informed, first because it was too expensive and second because it was not easy to access information website with these kind of phone. Today, I follow the news exclusively with my phone (internet, twitter, Facebook,..) and the internet. I do not watch TV anymore except for some sport events. In 5 years, we will have new devices that will be way more quicker and efficient compared to the ones with have now. The time between us and info will be even shorter than today.
I law I most agree with is the Reed's Law. Indeed, a member is linked to to a network as whole. But also to many significant subsets. These subsets add value to the individual and to the network itself. Including subsets in the calculation of the value of the network, the value increases more rapidly than if we were only considering the nodes.
This law is particularly efficient to networks where individuals, communities and groups are considered. It permits us to realize how the Web 2.0 has a social dynamic. For example, Facebook can be considered part of the Reed's Law.
How you think people might get their information five years from now?
I think that 5 years from now, the way we get information will have totally changed. When I take a look at the history of technology and see the way it changes our access to information in such a short amount of time, it makes me believe that it will keep changing more and more quickly. As an example, 5 years ago, my access to information was way different. In order to get informed, I used to watch the news on TV and sometimes read some newspapers about a specific topic. My phone's (yes, at that time I did not have a smartphone) utility was only to call, text, sometimes play games when I was bored. But at that time I never used the internet with my phone to get informed, first because it was too expensive and second because it was not easy to access information website with these kind of phone. Today, I follow the news exclusively with my phone (internet, twitter, Facebook,..) and the internet. I do not watch TV anymore except for some sport events. In 5 years, we will have new devices that will be way more quicker and efficient compared to the ones with have now. The time between us and info will be even shorter than today.
Friday, February 6, 2015
Why We Blog?
With internet, people discovered a very efficient way to increase their freedom of expression. As a result, writing articles on a blog became something very popular for internet users. People use blogs for very various: it can be to share some pieces of their personal life, to share some information, to share some opinions on various topics (sports, politics, TV programs, movies, ...), or to simply to express some of their everyday thoughts(just like people do today on Twitter). Nowadays, there are an infinite number of blogs on every single topics with every different opinion and it is great. People can freely express themselves and it is one of the best aspects of blogs.
Another advantage of blogs is that it is easy for users to access knowledge and information. For example. when you want to buy a specific items, you can refer to some people's blogs who do reviews of the product you trying to buy. It is a very efficient and practical way to know which brand to buy over another one. Most of internet users rely and trust people's personal opinion in their online blog review. They trust them more than commercials.
In the article, the part about Don's wife really touched me. Indeed, I have a friend who have to go through a serious illness few years ago. At that time, he had a blog where he wrote many articles about his sickness and how he was feeling about it. For having discussed the subject with him, he told me that it was, for him, a great way to escape from his everyday life at the hospital with all its disadvantages like medicines, operations, ...
Another advantage of blogs is that it is easy for users to access knowledge and information. For example. when you want to buy a specific items, you can refer to some people's blogs who do reviews of the product you trying to buy. It is a very efficient and practical way to know which brand to buy over another one. Most of internet users rely and trust people's personal opinion in their online blog review. They trust them more than commercials.
In the article, the part about Don's wife really touched me. Indeed, I have a friend who have to go through a serious illness few years ago. At that time, he had a blog where he wrote many articles about his sickness and how he was feeling about it. For having discussed the subject with him, he told me that it was, for him, a great way to escape from his everyday life at the hospital with all its disadvantages like medicines, operations, ...
Tuesday, February 3, 2015
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